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The Professional Theft

Creative Brief

Basic structure and wireframing for a visual system inspired by the community

We started the projects with a simple WordPress theme but after our first growth spurt and a successful crowdfunding campaign, we updated and refined our brand, created a biannual print magazine and built a custom WordPress site, focussed on long reads.

With over 65% mobile users, we strived to create an optimized mobile reading experience with clear and crisp typography.

Task

We were asked to work out a new structure and to provide the necessary designs.

Strategy

Brand Strategy, UX Strategy

Design

UI/UX Design, Art Direction

Client

UiCore

Data Mortgage, Inc. is an Equal Housing Lender doing business as Essex Mortgage. All loan programs, terms, and rates are subject to change without notice. Additional terms and conditions may apply. Essex Mortgage is not an agency of, nor is it affiliated with the federal government or any other entity referenced herein, except Essex Mortgage. Essex Mortgage's corporate office is located at 2200 W. Orangewood Ave. Suite 150 Orange, CA 92868 Tel: 714-935-2581; Loans made or arranged pursuant to a California Financing Law license. CA Department of Real Estate License #00936013; CA Department of Financial Protection and Innovation License #603G833, NMLS #70377 . Georgia Residential Mortgage Lender Licensee #23621. AZ #0943121, ME #70377, NV #3487, WA #CL-70377.  For licensing information, go to www.nmlsconsumeraccess.org.

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